Partners & Sponsors 2025
Department of Culture and Tourism
The Department of Culture and Tourism - Abu Dhabi drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve the UAE capital’s wider global ambitions.
It strives to unite the tourism ecosystem around a shared vision of the Emirate’s potential, to coordinate efforts and investment, to regulate and to use the best tools, policies and systems to support Abu Dhabi’s reputation as a leading global destination, locally and internationally.
Abu Dhabi Heritage Authority
The Abu Dhabi Heritage Authority is responsible for developing strategies aimed at preserving Emirati heritage and craftsmanship and consolidating the values of national identity and heritage values in society, in addition to documenting heritage practices, and conducting studies and research related to literature and heritage, in line with the cultural heritage strategy in the Emirate of Abu Dhabi.
Premier Motors
Premier Motors is a leading automotive dealership in the UAE, operating under the umbrella of Al Tayer Motors. It serves as the official dealer for major luxury and performance brands such as Ford, Lincoln, Jaguar, Land Rover, Maserati and Ferrari, along with commercial-vehicle offerings like Ford Trucks. With extensive infrastructure, including multi-brand showrooms, certified pre-owned vehicle programmes, and large service and spare-parts centres. Premier Motors places significant emphasis on customer experience and operational excellence.
Khalifa Fund for Enterprise and Development
Khalifa Fund is a not-for-profit economic development fund of the Government of Abu Dhabi, dedicated to supporting small-to-medium enterprises (SMEs). It provides Emirati entrepreneurs, business owners, and professionals with access to market, resources, mentorship, and enterprise funding.
Bynuna Military & Hunting Equipment Trading
BYNUNA Military & Hunting Equipment Trading LLC formerly named as Bynuna Hunting & Shooting Equipment was formed in 2012 as an esteemed specialized Emirati Company in the field of Hunting, Shooting and Law Enforcement customers, which plays an eminent role to satisfy all the requirements of customers in the UAE. BYNUNA has a strong foothold on Military, Hunting, Outdoor Sports and Governmental Users. The Company has committed to ensuring that their customers have access to the highest level of quality products of the best brands of the globe by regularly measuring customer satisfaction and feedback.
Caracal
Headquartered in Abu Dhabi, Caracal is a leading regional manufacturer of next-generation small arms. The company produces high-quality firearms in advanced facilities that meet strict international standards, including NATO and CIP.
Using technologies such as additive manufacturing and CAD/CAM, Caracal continually refines its products to meet evolving operational requirements and ensure front-line effectiveness.
Caracal’s portfolio includes modern combat pistols, submachine guns, tactical rifles, and sniper rifles, all designed and developed in-house, along with comprehensive maintenance and repair services.
Retag Oud
Retaj Oud, an Emirati brand, was established in 2011 in the United Arab Emirates, where it opened its first branch in Al Ain. Ritaj Oud is distinguished in the field of agarwood extraction and agarwood production, as it owns its own oud trees in the forests of India (Assam forests), as well as a dedicated agarwood production facility. The brand has an official trade register and has participated in several perfume exhibitions in the UAE and abroad.
Oud Al Khoori
Oud Al Khoori is a Dubai/UAE-based specialist in luxury fragrant oud and oriental perfumes. Founded in 2017 and building on a family legacy dating back to the 1970s, the company travels to Asian oud-forests to source rare natural oud, processes it with care, and offers both premium retail products and wholesale supply internationally.
Super Oud Perfume
Super Oud Perfumes is a UAE-based fragrance company headquartered in Abu Dhabi, specialising in luxurious Arabic perfumes and natural oud products. The company, officially licensed and ISO 9001 certified, focuses on crafting high-quality scents using rare oud, aged oud oil, musk, and pure saffron. Known for its dedication to authenticity and excellence in perfumery, the brand has earned positive reviews for its rich, traditional fragrances that reflect the heritage and luxury of Arabian oud culture.
Abu Dhabi Media Network
Abu Dhabi Media Company (ADM) is a leading UAE broadcaster that creates and distributes premium content for local and Arab audiences. Its programming covers six pillars: Emirati affairs, children, news, entertainment, sports, education, and knowledge, delivered through 21 digital, TV, radio, and print platforms.
Guided by the vision of Sheikh Zayed bin Sultan Al Nahyan, ADM has become one of the region’s largest media organizations. It offers content across digital and traditional channels and provides unified access to its platforms through the ADMN section on the STARZPLAY app, featuring live broadcasts, VOD, and podcasts.